Client Overview

Our client, a dental clinic offering general, cosmetic, and emergency dentistry services, approached us with a clear objective: increase website traffic and convert those visitors into potential clients. Operating in a highly competitive market, the clinic was struggling with low conversion rates despite existing online efforts.

Campaign Goals and Challenges

The main goal of the campaign was to generate more leads for the clinic. However, one of the significant challenges we faced was intense competition in the dental sector, which had resulted in very low conversions on the clinic’s website prior to the campaign.

Strategy and Approach

To address these challenges, we adopted a more targeted approach by focusing on specific services rather than running general ads. By identifying and utilizing exact keywords that potential clients were likely searching for, we optimized the Google Ads campaign to capture high-quality leads. The campaign was executed through a combination of search ads, display ads, and performance max campaigns, ensuring we reached the right audience across different platforms.

Execution and Optimization

Throughout the campaign, we employed tools such as Google Tag Manager and Google Analytics to monitor performance and gather insights. The campaign was actively optimized three times per week to ensure it remained relevant and effective. This frequent optimization helped in adjusting bids, refining keywords, and targeting new potential leads more accurately.

Results and Performance Metrics

The campaign achieved significant results:

• Over 61,000 impressions within two months.
• An average monthly CTR of 4.7%.
• A cost-per-click (CPC) of less than CAD 1.5, ensuring the campaign remained highly cost-effective.

Client Feedback

The client was pleased with the results, especially with the increase in lead volume and traffic. Encouraged by this success, they decided to expand their investment by focusing on developing new landing pages and increasing their budget for call ads to further capture high-intent leads.

Lessons Learned and Next Steps

Initially, the quality of conversions wasn’t as high as expected. This prompted us to revisit and redesign the clinic’s website pages, creating more informative and engaging content that would lead to better-qualified visitors.

Our experience with this campaign highlighted the significant potential for dental clinics in Canada to reach a broader audience. A well-optimized Google Ads campaign, when combined with an affordable budget, can yield substantial results.

The client continues to run their campaigns, and has since enhanced their monthly budget, focusing on long-term growth.

Introduction

This case study focuses on the creation of a new page titled “Painless Efficient Emergency Treatment” for Aurora Bayview North Family Dental (ABN). The primary objective was to develop a visually appealing and technically compatible page that aligns with the overall design of the clinic’s website while effectively addressing the client’s request for a dedicated section on emergency dental services.

Development Details

Design Approach: The new page was created in response to the client’s need for a dedicated space to highlight their emergency treatment services. The design aimed to provide potential patients with clear, concise information about the clinic’s approach to painless and efficient emergency care.

https://abnfamilydental.ca/best-emergency-dentistry-in-aurora/#special-offers

Calm and modern design 

Design Approach: The design of the “Painless Efficient Emergency Treatment” page features a pleasant aesthetic that complements the overall look and feel of the existing website.

Integrated Form: The submission form allows potential patients to easily contact the clinic for emergency appointments, enhancing user engagement and facilitating quick responses.

Increased Call to Action (CTA): The new page includes multiple strategically placed call-to-action buttons, such as “Book  Appointment Now” and “Give us call now” which encourage users to take action and engage with the clinic.

Key Features

Responsive Design: Optimized for all devices, including desktops, tablets, and smartphones, ensuring seamless navigation across platforms.

User Experience (UX): The layout focused on easy navigation, fast load times, and accessibility of key information, such as services and appointment scheduling.

Conclusion

The development of the “Painless Efficient Emergency Treatment” page for Aurora Bayview North Family Dental was successfully completed, meeting the client’s request for a visually appealing and technically sound addition to the website. This new page not only enhances the clinic’s online presence but also reinforces its commitment to providing high-quality emergency dental care. With a focus on user experience and design consistency, the page serves as an effective tool for attracting and engaging potential patients.

Introduction

Aurora Bayview North Family Dental, a trusted dental clinic providing general, cosmetic, and emergency dental services, faced challenges in improving their search engine rankings despite months of SEO efforts. While initial strategies led to some gains, the results were far from optimal. After six months of trial and error, we conducted an in-depth analysis of the issues holding back the site’s performance and identified several key areas for improvement. This case study outlines the steps we took to rectify the problems and achieve measurable success.

Initial SEO Challenges

Low Rankings Despite Efforts

Despite consistent on-page and off-page SEO efforts, Aurora Bayview North Family Dental’s website was not achieving the desired search engine rankings. The clinic’s primary services were underrepresented in search results, and their domain rating remained lower than expected for a business of its caliber. This was largely due to weak content strategies and poor-quality backlinks that failed to boost authority in the dental industry.

Traffic and Conversions

While the website received some traffic, it was mostly irrelevant, leading to low conversion rates. The need for a more targeted approach became evident. We analyzed the key challenges and identified three main issues to address: the content strategy, the quality of backlinks, and the selection of primary keywords.

The SEO Solution: A Multi-Pronged Approach

After the analysis, we created a structured plan to enhance the site’s visibility and authority through a series of targeted actions.

1. Blog Content Creation Focused on Strategic Keywords

To address the lack of fresh content and weak keyword targeting, we devised a blog strategy that would focus on both primary and secondary keywords, as well as long-tail keywords relevant to the dental industry.

Content Strategy Implementation

We planned to publish three blogs per week for the first month. This frequent posting schedule aimed to generate enough content to start making an immediate impact on search engine rankings. After the first month, we adjusted the cadence to six blogs per month to maintain a steady flow of new content without overwhelming the team.

Targeted Keywords

Each blog post was optimized to include primary keywords, which were closely tied to the dental services offered by Aurora Bayview North Family Dental. We also incorporated secondary keywords and long-tail phrases that potential patients might use when searching for specific treatments, such as “emergency dentist in Aurora” or “affordable family dentistry near me.”

By creating valuable and informative blog posts, we aimed to increase website relevance, improve keyword rankings, and offer meaningful information to visitors. This strategy targeted not only high-traffic keywords but also those with lower competition, giving the clinic a better chance of ranking faster.

2. Improving Backlink Quality and Quantity

Backlinks are a key factor in determining a website’s domain authority, and we discovered that Aurora Bayview North Family Dental’s backlink profile was insufficient. The links they had were not from authoritative sites, which negatively affected their overall domain rating.

Enhancing Backlink Strategy

We worked on filtering the sources of their backlinks, removing low-quality links, and focusing on obtaining backlinks from high-authority websites. The goal was to increase both the number and quality of backlinks, with a special emphasis on those from industry-relevant websites, such as dental publications and health-related domains.

Results from Backlink Improvements

Within a short period, we secured new backlinks from reputable sources, which significantly improved the clinic’s domain rating. The increase in high-quality backlinks not only boosted their authority but also enhanced their position in search engine rankings for several competitive keywords.

3. Revising and Optimizing Primary Keywords

Another key issue was that the primary keywords previously targeted weren’t delivering the desired results. We conducted a thorough keyword analysis and identified new, more relevant primary keywords with higher search volumes and better alignment with the clinic’s services.

Keyword Research

Using various SEO tools, we researched and identified a set of high-potential keywords. These included terms like “family dentist in Aurora,” “cosmetic dentistry in Aurora,” and “dental implants Aurora.” These new keywords had higher search volumes and were more closely tied to the clinic’s offerings, allowing us to focus on boosting their rankings for these terms.

On-Page Optimization

We then optimized the clinic’s website pages around these new primary keywords. This involved updating meta tags, header tags, and body content to ensure relevance to the new keyword set. Our efforts were designed to make the site more appealing to both search engines and visitors by aligning the content with the terms people were actively searching for.

Results: SEO Performance Improvements

Keyword Ranking Boost

Within weeks of implementing these strategies, we began to see positive results. The website’s rankings improved significantly for the newly targeted primary keywords. Aurora Bayview North Family Dental started ranking higher for important terms like “family dentist Aurora” and “cosmetic dental implants,” attracting more qualified traffic to the site.

Increased Domain Authority

The domain rating also saw a noticeable increase thanks to the improvement in backlink quality. By acquiring backlinks from authoritative sources, the site became more trusted by search engines, which further contributed to its rising rankings.

Improved Organic Traffic and Conversions

The combined effect of content optimization and improved backlinks resulted in a marked increase in organic traffic. More importantly, the traffic was better aligned with the clinic’s target audience, leading to an improvement in the quality of leads. As a result, the clinic began receiving more inquiries and bookings from potential patients.

Lessons Learned and Future SEO Plans

The SEO campaign for Aurora Bayview North Family Dental taught us the importance of continually refining strategies based on performance. While the initial efforts were not producing the expected results, our ability to adapt and refocus on critical areas such as content creation, keyword optimization, and backlink strategy led to significant improvements.

Long-Term SEO Focus

Moving forward, we will continue to focus on maintaining high-quality content, securing valuable backlinks, and keeping the keyword strategy updated based on search trends. These efforts will ensure sustained improvements in search engine rankings and domain authority, helping Aurora Bayview North Family Dental remain competitive in a saturated market.

Introduction

This case study focuses on the redesign of the review page for Aurora Bayview North Family Dental (ABN), a clinic offering general, cosmetic, and emergency dental services. Our goal was to create a simpler and more visually appealing review page, significantly improving its design compared to the previous version.

Development Details

The original page had several issues, including slow load times, heavy images, and a cluttered layout. These factors resulted in a poor user experience, especially on mobile devices. We were tasked with creating a fresher, cleaner design that was more user-friendly and visually attractive.

In contrast, the new design is much more streamlined, with a modern aesthetic that enhances readability and better showcases patient reviews. 

Visual Appeal and Simplicity:

Before  

After 

The redesigned review page now features soft blue and white tones in line with the clinic’s branding, offering a cleaner and more organized layout.

Additionally, loading reviews from Google Maps contributed to the site’s sluggishness.

The design is much fresher and visually engaging, making it easier for visitors to find and interact with testimonials, creating a sense of trust.

We optimized all image files for faster load times, streamlined the code by removing unnecessary plugins, and implemented responsive breakpoints to ensure a seamless mobile experience

Key Features

Conversion-Focused Design: The page was optimized with prominent calls-to-action, such as “Book an Appointment” and “Contact Us”, designed to encourage users to engage

Conclusion

The landing page development for Aurora Bayview North Family Dental was successfully completed within the given timeframe. The focus on consistency with the main site’s design and clear conversion-oriented features ensured an effective tool for capturing leads and encouraging user interaction. By modernizing the design and improving the site’s SEO and user experience, ABN saw a significant increase in both user engagement and patient appointments. The streamlined, responsive design now reflects the clinic’s commitment to professionalism and patient care.